In the real estate world, there’s an acronym for limited time we have to spend with with people we love — “QTR” or Quality Time Remaining. Truly the heart of the Tahoe Mountain Realty brand is expressing the importance of being with your loved ones in one of the most beautiful places on earth.
I designed dynamic and engaging print advertisements for a variety of local publications, including several higher end magazines such as: Tahoe Quarterly, Tahoe Magazine, Gentry Magazine, Diablo Magazine, and the SFiS.
To complement and enhance our Tahoe Story campaign we got our real estate agents involved — right front and center. They wrote their own Tahoe Stories to share and why Tahoe means to much to them and their family.
Snipets of the Tahoe Stories were then used for social media fodder along with a description giving some insight into the agent being featured.